Video PLR Mastery

More and more people are realizing that the Internet offers great potential to set up a healthy business for pennies on the dollar. This is good news for internet marketers - but it also means that they need to lift their game.

Why? Because the would-be “netpreneur” has access to way more training than ever before. It’s possible to get up to speed very quickly on what is needed to get started online. This, in turn, means that people quickly recognize what offers true value and what does not. They see so many sales letters that they become, to a certain degree, immune to the typical hype. They’re willing to spend - but they want value for money. They want to be treated like intelligent and discerning adults.

So here’s a message to all ‘gurus’ (and aspiring gurus) who are keen to get their share of the dollars waiting to be sent flying their way via cyberspace.

1) What does it take to make people want to buy “you” rather than some other internet marketer?

2) What might make people want to unsubscribe from your list?

3) And what pushes them into asking for a refund?

What Makes People Want to Buy?

- They buy if they can see that a product will give them new knowledge and understanding.

- They buy if the purchase will speed up business growth.

- They buy if a product will automate a task that eats into their time. (People quickly learn to spend their time on marketing and product creation, rather than repetitive tasks.)

Tip: Once newbies have been exposed to a few sales pages, it’s not long before they learn to look beyond the sales hype. They study a sales letter carefully to work out what the product will “really” offer them. (Do they need this? Or will it duplicate something else they own?)

They also learn to look for value for money. Some higher-priced products are worth every cent. Some cheaper products add very little to what they already know.

(Note: Savvy internet marketers already realize that if they put together online interviews offering truly valuable information, they are far more likely to attract and keep new customers. A quick example: Jane Smith listens to a one-hour audio interview on search engine optimization and traffic. She finds out some really useful information she has not so far heard anywhere else. She decides that this guy knows what he’s talking about and shells out a couple of hundred dollars for his products.)

What Makes People Want to Unsubscribe from a List?

- Getting four identical emails trying to sell them the same product, because the sender hasn’t figured out how to move them from one list to another after they buy.

- Getting a ‘canned’ email sounding full of excitement about a new product or service - which turns out to be a duplicate of the email they get from six other marketers who are affiliates for the same product.

- Getting email from a product creator about anything under the sun because you bought XXX product from them. If your customers sign up for a newsletter, they expect mailings.

What Makes People Want to Ask for a Refund?

In the past, buyers tended to shrug and write off a bad purchase. But increasingly, people are prepared to stand up for their rights. If they feel they have not received value for money, they will ask for a refund.

So what makes them decide to ask for their money back?

- Software that doesn’t work as it is supposed to.

- Physical products (CDs, DVDs) that don’t work on their systems.

- An e-book that is full of content easily found in an hour’s net-surfing.

- An e-book that has skimped on content or that has been poorly written.

- An e-book that not only skimps on content but is full of links to up-sells to get the ‘really valuable’ information, or is full of affiliate links.

The last case, an e-book full of affiliate links or links to an up-sell…is something you should be giving away free as part of your viral marketing campaign. Charge for it and you risk your reputation for being a source of quality information.

Other things that bite into your customer’s valuable time.

- MP3’s that are streamed from a website rather than being downloadable.

- e-books that are in “.exe” format only, so the customer can’t print them out in one ‘hit’ (and can’t access them on a Mac computer).

Give your clients anything that they can listen to or read away from the computer. Most of them spend enough hours a day at the keyboard already. They’d rather load an audio interview
into their MP3 players and listen while they go for a walk or relax in the sun. They’d prefer to print out an e-book and read it or mark it up while sitting in an easy chair.

Please, please don’t tether them to the computer!

And finally, about those “name squeeze” pages. People are very quickly getting tired of having to give up their email addresses just to get to a sales page. Do you want them to buy or not? These days, unless there’s a huge buzz around the Net and they want to see what it’s all about, prospective customers are just as likely to click the ‘back’ button on their browser, or close the window and leave.

After all, there’s always another internet marketer waiting to sell them a product. Probably one very similar to yours. Marketers who respect their client’s time and intelligence are the ones who will get their loyalty - and their cash.

There are many different ways to generate revenue online and some are more difficult than others.

Let’s face it, many people that first come online and find out they could make a few bucks realize really quickly that it’s not all that easy.

They start searching for information about making money online and find out all too soon that there are a lot of sites out there that will let them purchase information they can use to learn how to make tons of cash for themselves and shortly thereafter they realize that the next step is to go purchase even more tools, info and study material at an even higher cost.

The other problem many people run into is that they find the many different newsletters that are online and each one is promoting a different way of making money online. Some may talk about affiliate marketing, others are discussing how to use their blogs or the power of Web 2.0 and yet others review how to use AdSense and PPC (pay per click) to boost their business.

In both cases, the new and aspiring Internet marketer is confused, lost and all too quickly fed up and frustrated after just a short time and most likely a ton of money they feel was thrown out the window.

And yet, making money online doesn’t have to be difficult, you don’t even have to have a website, your own products are not needed and you don’t have to run a massive affiliate program of your own to at least make some money to help you get started and you can quickly plug that hole in your wallet where all those precious dollars have been falling out of.

One of the simplest and quickest ways to get started generating some revenue online is to use articles coupled with affiliate marketing.

Here’s a simple guide to help you get started:

1. Head over to Clickbank and take a look at the many products waiting for you to promote them.

There are a few things you might want to look at while you are browsing around the Marketplace. Clickbank has a pretty good guide that will tell you how to tell the difference between products that are performing well and those that are bombing, but here’s one simple tip to keep in mind as well. As you look through the Pitch Pages, think to yourself for just a moment, if I was interested in this product, does this page even grab my attention? Would you be likely to purchase what you saw?

Once you have picked out a couple of products you really like, consider purchasing them so you can provide high-quality reviews of them, but if the budget is tight, that sometimes isn’t an option, so you will have to make note of the features, benefits and any other important information you got from the sales page.

2. Write one article.

Yes, that’s it. Write one simple article that features some of the key benefits of the product you will be promoting. Keep it simple and don’t make it look like a sales page. For example, if the product you plan to promote is about Planning Your Wedding you could write your article based on “The Top 10 Things To Keep In Mind When Planning Your Wedding” and then list the 10 things (or however many you got) from the sales page that are related, such as Choosing The Location For Your Reception, How To Avoid Relatives Embarrassing You, How To Keep Your Bridesmaids From Looking Like Clowns. Whatever the information you found, write it out in a bullet point list and then add a few short sentences to each bullet point. It doesn’t have to be fancy, short and sweet works better. For example, if you are working on Choosing The Location For Your Reception, you could add a sentence or two about the things to keep in mind if you are planning an outdoor reception.

3. The Resource Box or About The Author

If you go look at some of the popular article directories, such as eZineArticles.com online you will find at the bottom of each article a section known as the Resource Box, or also called About The Author.

This is your place to shine. Your article was to the point, without any sales pitches, but now in this last part you are free to tell a little about yourself (and if you have a website you can add a link there too) and you can also suggest a helpful solution (the product you are promoting) that could further assist the reader with the challenges of planning their own wedding.

Keep in mind that you only have a few lines for the resource box, so you will definitely have to rewrite it a few times just so you can tweak it and get it just the way you want it, but ultimately, the goal is to have the reader click the link at the end of your article and purchase the product you are promoting, so make it straight to the point. A simple and yet effective example might be: “For more helpful information as well as awesome ways to save hundreds if not thousands on your wedding visit youraffiliatelink.com today”.

Again, you don’t want it to be fancy, but your call to action has to make sure the reader has no choice but to click the link and hopefully the sales page you are referring them to is good enough to close the deal and earn you some referral commissions.

4. Last but definitely not least.

If you go to your favorite search engine and type in “Article Directory” you will find hundreds of different websites where you can submit your article for inclusion. There are other ways to spread the word about your new article, but directories are a quick and easy way to get the word out there and they are all quite easy to use. Just search for the article directories and then submit your new article to as many as you can. If possible, try to submit it to at least 20 or 30, but the more the better.

What will happen is that webmasters, bloggers and newsletter publishers that search through these directories will come across your article and if it’s a good match for their readers and visitors they will be inclined to post your article on their website, or publish it in their newsletter and they will include your Resource Box, along with the link to the product you are promoting.

Bottom line is this has the potential to get your article very quickly on thousands of websites, in front of tons of newsletter readers and ultimately you didn’t have to spend a single penny for all this exposure and advertising, you didn’t have to have your own fancy website or subscriber optin list and you didn’t have to create your own product.

This same method has been used for quite some time very successfully and has in many cases returned more than just a few hundred bucks within a couple of weeks, in some cases, 1 single article has returned over a thousand dollars in a month and the best part is that your article will continue to be out there, week after week for others to see, click your link and order the product, making you more commissions.

The final thing to help you get started is when you’ve gotten this far congratulate yourself. You have done more than many of the people “day-dreaming” of making it online; you’ve actually done something about it. Now get back over to Clickbank and find yourself another product to promote, start back at step 1 and have fun making money.